COMPANY
A leading company in the field of digital marketing, specializing in email marketing and with an international presence.
CANDIDATE
The successful candidate’s main responsibilities will include:
- Contribute to the definition and implementation of the growth strategy, identifying growth opportunities through data analysis, experimentation, and continuous optimization of the acquisition, conversion, and retention funnels;
- Develop, execute, and optimize digital acquisition campaigns, ensuring effective management of media spend and maximizing lead generation and campaign ROI;
- Continuously optimize the website, landing pages, and other conversion points using A/B testing, user behavior analysis, and improvements to the digital experience;
- Ensure the quality of tracking implementation and data collection, monitoring key KPIs and transforming information into insights that support decision-making;
- Collaborate in defining and implementing CRM and marketing automation strategies, aligning acquisition campaigns with the lead communication, nurturing, and conversion journeys;
- Support the SEO and content optimization strategy, promoting sustainable growth in organic traffic and the generation of qualified leads;
- Develop dashboards and performance reports, tracking the progress of key business metrics.
PROFILE
- Bachelor’s degree in Marketing, Management, Communication, or a related field;
- At least 2 years of professional experience in Growth Marketing, Performance Marketing, or Digital Marketing, with a focus on customer acquisition and lead generation;
- Experience in managing and optimizing digital acquisition campaigns, specifically Google Ads and Meta Ads;
- Proficiency in Google Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM);
- Experience implementing and optimizing conversion tracking, including Data Layer, Enhanced Conversions, Meta Pixel, and Conversion API;
- Knowledge of conversion rate optimization (CRO), A/B testing, and user experience improvement;
- Strong analytical skills and experience interpreting data to support decision-making;
- Experience with CRM and marketing automation, including segmentation, lead nurturing, and campaign automation;
- Experience in creating dashboards and monitoring KPIs;
- Knowledge of on-page SEO, technical SEO, and content strategy is a plus;
Opportunity to join a growing company with a collaborative work environment.
Selected candidates will be contacted within 10 business days.
EGOR Talent Acquisition
Success Through People